Associated Labels case study header banner - night forest
Associated Labels case study header banner - night forest
Web Study
Associated Labels

Associated Labels and Packaging is a leading label and packaging solutions provider in North America. We designed and developed a website that captures the essence of the brand we developed for them and showcases their products and services in a visually stunning and user-friendly way. The website is fully responsive and optimized for mobile devices, ensuring that customers can access it from any device, anywhere, and at any time. The website is packed with useful features, including online ordering, a blog, and an events calendar. Our website design and development services have helped Associated Labels and Packaging strengthen their online presence and reach more customers than ever before.

  • Membership Management
  • Responsive Website
  • Brand + Positioning
  • Identity Development
  • eMarketing + Social Media
  • Responsive Web Application
Group 62 Created with Sketch.
The challenge

The main challenge was to strike a balance between showcasing the company's products and services while keeping the design simple and uncluttered. We had to ensure that the website was easy to navigate, and the information was easy to find. Additionally, we had to optimize the website for mobile devices and ensure that it was fully accessible to users with disabilities. Despite these challenges, we were able to deliver a visually stunning and user-friendly website that meets the needs of Associated Labels and Packaging and their customers.

ALP Home page
ALP Mobile
  • ALP Home page ALP Home page
Content development, structure

As part of our website design and development services, we provided Associated Labels and Packaging with a comprehensive content strategy. Our team worked closely with their stakeholders to devise the website's structure, identify key messaging, and develop content that resonates with their target audience. We created copy that is clear, concise, and engaging while maintaining a consistent tone of voice throughout the website. Our content strategy ensured that the website was well-organized, easy to navigate, and provided visitors with all the information they needed to make informed decisions about their label and packaging needs.

UI design & custom illustrations

For the user interface design of the Associated Labels and Packaging website, we followed a comprehensive design process that started with researching their target audience and understanding their needs. We then created a mood board that reflected their brand identity and values. From there, our team developed custom illustrations that complemented the written content and brought the brand to life. We focused on creating a clean and modern design that is easy to navigate, while still reflecting the creativity and innovation of their industry. The end result is a visually stunning and engaging website that showcases the unique value proposition of Associated Labels and Packaging.

style guide
Shrink sleeve web page
Pouch web page
bar wrapper mobile
digital printing mobile
  • style guide style guide
  • Shrink sleeve web page Shrink sleeve web page
  • Pouch web page Pouch web page
  • digital printing mobile digital printing mobile
Content Management

To ensure that Associated Labels and Packaging could easily manage and update their website, we implemented a centralized content management system (CMS). This allowed them to make changes to the website's content, including news and blog posts, services descriptions, and other dynamic content, without requiring any technical knowledge. We provided extensive training and support to their team, enabling them to manage the website on their own.

We also developed custom templates and modules within the CMS to ensure that the website remained consistent and maintained its visual integrity. By creating a flexible, easy-to-use CMS, we provided Associated Labels and Packaging with the ability to keep their website up-to-date and relevant, improving their online presence and enabling them to better engage with their customers.

blog overview page
blog detail page
  • blog overview page blog overview page
  • blog detail page blog detail page
Bidirectional Information Architecture

To provide a more flexible user experience and improve the overall information architecture of the Associated Labels and Packaging website, we established a bidirectional approach that allows users to arrive at the desired service from either a "market" or a "services" entry point. This was achieved by carefully structuring the website's navigation menu and creating relevant links between pages. For instance, we ensured that the "market" section was linked to the relevant "services" section, and vice versa, creating a seamless user experience. This approach not only makes it easier for users to find what they are looking for, but it also provides a more intuitive and accessible way of interacting with the website, improving customer satisfaction and engagement.

Market solutions diagram
  • Market solutions diagram Market solutions diagram
See the Site in Action.

We are thrilled to showcase the incredible work our team has done in designing and developing the Associated Labels and Packaging website. This site highlights the extensive range of design and development services our team offers to clients across various industries.

More Associated Labels

Prior to developing this website for ALP, the Tugboat Group brand strategy and creative teams established a solid foundation to support brand growth.

 Associated Labels Tugboat Online slice image

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